Fundraising From Yourself

Context. You think about your cause all day, every day. Your donors give it a cursory glance now and then. What's obvious to you may be confusing to them. What they need to know in order to care might seem boring and fluffy to you.

Donors are also more likely to be female and often more religious than people in general. If you aren't one or both of those, that's more opportunity to misunderstand the way they think.