Fundraising From Yourself
Beware the killer that lurks within.
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Jeff Brooks
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You are in the same boat. The stuff you like, that makes your heart sing, that makes you feel proud and happy … if it showed up in your mailbox I can almost guarantee you would not respond to it. The stuff you love clearly tickles a certain part of your brain. It's just not that part that prompts you to give.
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Jeff Brooks
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