An Interview With Meryl Sheriden, Chief Development Officer, Horizons for Homeless Children

Donor retention remains a challenge at Horizons for Homeless Children, and we are aggressively seeking out new options to bridge the gap between one-time and repeat giving. We anticipate changes in current methods in that our focus will shift to more fully engaging one-time donors in our work and maintaining closer relationships with them in the cycle of involvement and investment. This will see a change in staff structure, and our hope is that over time, our levels of donor retention will grow.