Fundraiser or Faker?
Here's help telling whether that promising job applicant or consultant is the real thing.
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Jeff Brooks
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Fundraisers vs. fakers: branding
Frankie Faker thinks a new brand will transform everything for a nonprofit. More slick, more modern, more digital — and we'll never have to lift a finger to raise funds. Donors will seek us out and empty their wallets on us. The latest new colors and a brand personality for the new millennium (and millennials)!
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Jeff Brooks
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