Fundraiser or Faker?
Here's help telling whether that promising job applicant or consultant is the real thing.
Felicia knows that a real brand lives in the hearts and minds of people inside and outside of the organization, and that mandating new colors, fonts and personality won't budge the needle in that area. She knows her real job is to present donors with exciting actions they can take to change the world, not telling them just how awesome her organization is.
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