Fundraiser or Faker?
Here's help telling whether that promising job applicant or consultant is the real thing.
Fundraisers vs. fakers: donors
Felicia Fundraiser loves donors. She loves them for who they are: generous, special people who make everything we do possible. She studies donors, talks to them, reads what they read and knows their demographics down to a granular level.
The fact that her donors are out-of-style, old people doesn't bother Felicia. She just makes sure to pay attention to the differences between her preferences and theirs. She wants to make sure she's talking to them and not to herself.
Related Content
Comments
