Fundraiser or Faker?
Here's help telling whether that promising job applicant or consultant is the real thing.
Fundraisers vs.fakers: budgets
Felicia looks at the fact that around 90 percent of donation revenue comes through direct mail as a sign that direct mail is a strong fundraising medium. She isn't moving a lot of her budget away from direct mail until there's someplace better to move it to. She has her eye on the Web and e-mail, and she invests more there each year. But mail is her cash cow, and she knows better than to starve it.
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