Fundraiser or Faker?
Here's help telling whether that promising job applicant or consultant is the real thing.
Fundraisers vs. fakers: innovation
Frankie Faker is all about innovation. At least, he seems to be. Every conversation with him is a breathless revelation of the next big thing. Which is a different thing every time he talks to you.
He loves to make grand pronouncements like, "Direct mail is dead!" A lot of things have died in his world: e-mail, Facebook, paper money, tea, navies … He greets these extinctions with glee, and he pities the lost souls who cling to them.
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