Miriam and Katherine mobilized employees, board members, clients, founders, donors and community supporters to leverage their individual relationships and spread the message even further.
One of the first people they spoke to was one of WEAVE's founders, Lydia Watts, who had served as the organization's first director of development until 2005. Lydia mobilized other early WEAVE supporters, including the organization's first director of development, Stacie Mruk, and they launched a new Web site, www.SaveWeave.org, and established WEAVE on Facebook, Twitter and several blogs. They launched an $85,000 "Save WEAVE" campaign that spread the message to every corner of the D.C. community. They had less than two weeks to meet the $85,000 goal to make up for the money that would have come in from government funding and keep WEAVE's doors open — if only temporarily.
- People:
- Miriam Isserow