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As we close out 2014 and head into what is considered the warmest, kindest, most spiritual and “giving-est” time of the year, I leave you with these thoughts. Not all heroes wear capes, and we have no idea what the person in line ahead of us does or is capable of making happen. Your donors are heroes. Remember that, and treat them as such. Engage with them, give thanks to them and for them. Figure out what you need to do to unlock their inner hero, and do it.
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Margaret Battistelli Gardner
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