Expand Your Organization's Reach Using the Mobile Web

[Editor's note: This article is based on Annette Tonti's session, "ASPCA, Department of State and the Securities & Exchange Commission: How to Create an Effective Mobile Web Operation," which she co-presented with Giselle Tsirulnik, senior editor of Mobile Marketer and Mobile Commerce Daily, and Ran Farmer, managing director for North America at Netbiscuits, at the DMA 2010 Nonprofit Mobile Day held in New York City Aug. 26.]