Expand Your Organization's Reach Using the Mobile Web

Mobile content management provides the platform layer that helps a nonprofit develop a site once and not have to redevelop for each new platform. It gives nonprofits the capability to optimize and monetize a lot of what they are doing on the Web.

Elements of a successful mobile site may include site monetization via advertisements, SMS integration, payment solutions, site search, video and geo-targeting solutions. Management is an important aspect and consists of tracking and analytics, application hosting, content and media, and a device database.

Annette Tonti is CEO of MoFuse, a mobile content management platform provider who has worked with small- to midsized nonprofits such as the Toy Industry Association and Oklahoma Youth Ministries, as well as the State Department and the SEC, to help optimize mobile Web brands.