Expand Your Organization's Reach Using the Mobile Web

App vs. mobile Web
Due to the way mobile has evolved, many believe that the "app" should be the primary focal point for a mobile strategy. Apps, which are downloaded from a “store," reside on a mobile device and are very expensive to build and maintain. An app store is an ineffective marketing option — people have to go through many steps just to reach your organization. Although mobile applications are what organizations may think they need, building an app costs nonprofits an average of $15,000 to $50,000, and that is for only one platform! For most nonprofits, it just doesn’t make sense to go this expensive route for a mobile strategy when a mobile website can cost less than $100 a year to maintain.