Expand Your Organization's Reach Using the Mobile Web

With an app strategy, you need to build a separate app for each platform (i.e., iPhone, Droid, BlackBerry). Donors finding you is also a hurdle. In order for donors to find your app, they need to search through app stores and then download it. If they can just find you by going to the mobile Web browser and typing in your URL, it eases their pain of interacting with you.