Expand Your Organization's Reach Using the Mobile Web
Mobile Web users have a different thinking style — they are in a different mode. Context is everything in mobile. Mobile-optimized sites make the nonprofit’s content easy to find, since it is designed for a small screen and the message is adapted to a mobile viewer.
The mobile handset gives you new and interesting ways to interact with your supporters. For example, geo-positioning features on the phone make it easier to serve content directed to a location in the future, or make it easy to direct supporters to your physical locations. Further, you can make it very easy for donors to make donations via a mobile Web "shopping cart." This does not go through the telephone network carriers, who take a percentage; rather, it is a transaction directly between the shopping cart and your organization.
Using a mobile content provider
There are hurdles in the mobile Web, but they are not difficult to overcome if you use a mobile content partner who understands the issues. Compared to your desktop site, which may need to be viewed on 10 or so different operating systems and browsers (i.e., Mac- or PC-based Firefox, Internet Explorer, Chrome, etc.), there are approximately 5,200 different potential viewing platforms in mobile. There are 200 carrier networks, 300 user agents per device, 500 content formats, 15 mobile browsers, six mobile operating systems and 10 software revisions per mobile operating system.
