Giving Goes Both Ways
As a fundraiser, you help enhance the lives of your donors as well as recipients.
All that’s true. And vitally important. It’s why we do what we do, and it’s why what we do works.
But that view alone is one-sided. It implies that the benefit of giving (as life-changing as it is) only goes one way: from donor through the nonprofit to the recipient.
That only tells half of the important story.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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