Giving Goes Both Ways
As a fundraiser, you help enhance the lives of your donors as well as recipients.
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Tom Harrison
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Giving is indeed transformational. But I contend that the transformation goes both ways. Clearly it benefits the recipient of a nonprofit’s programs in countless ways as illustrated above. But it also benefits the donor.
The donor exchange
When donors give, they also receive.
- They receive the joy of making a difference.
- They receive the privilege of partnering with you to make the world just a little better.
- In giving, they receive a sense of increased significance in their lives that, more often than not, dwarfs the significance they receive by getting.
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Tom Harrison
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Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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