Giving Goes Both Ways

Not bad. In fact, you could argue that the significance donors receive may even outweigh the cost of the gifts they make.

And you and your nonprofit are in the middle of this beautiful exchange. You’re the bridge between the donor and those who benefit from the programs funded by the gift.

By offering people the chance to give — the possibility of making a positive difference in the world — you bring significance to their lives!

Ask with enthusiasm
So be honored to ask. Don’t soft-pedal the ask or shirk the opportunity. Don’t bashfully or reluctantly ask. It demeans your cause, and it undervalues the gift you are offering to donors. Proudly state your case. Enthusiastically invite donors to partner with your organization to make a difference.