Giving Goes Both Ways
As a fundraiser, you help enhance the lives of your donors as well as recipients.
Might you have one or two board members who seem reluctant to get involved in icky fundraising? Do some opine that you should cultivate donors less frequently? Turn their objections (and fears) on their heads. If you believe in your cause, it’s a privilege to ask. And it’s a privilege to give. If they don’t think so, perhaps they shouldn’t be on your board.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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