Giving Goes Both Ways
As a fundraiser, you help enhance the lives of your donors as well as recipients.
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Tom Harrison
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You have a wonderful opportunity to help them see that when you ask, you honor the donors and give them a chance to have more significance in their lives. You help them go with you where they cannot go on their own.
Who would want to deprive a donor of that joy?
Show donors what they accomplish
But there’s more to it than just asking, isn’t there? We need to not only ask unabashedly, but we must frequently provide smart, timely and consistent reports on what donors are accomplishing through their gifts and through your organization.
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Tom Harrison
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Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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