Giving Goes Both Ways
As a fundraiser, you help enhance the lives of your donors as well as recipients.
- Use your thank-you receipts to reinforce the impact of the gift.
- Fill your newsletters with stories and photos of lives transformed.
- Embed videos (or links) in your e-mails demonstrating the life-giving work of your donors’ dollars in action.
- Provide end-of-year summaries of all that the donors’ gifts have helped accomplish.
- Pepper your website with proof of the power of giving.
- Make your annual report more about donor impact than about your organization.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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