Giving Goes Both Ways
As a fundraiser, you help enhance the lives of your donors as well as recipients.
The beauty is that not only will these communications add significance to your donors’ lives and further reinforce their commitment to your work, but, if they’re done right, people will give even more to these communications as well.
Tom Harrison is chair of Russ Reid, chair of Omnicom’s Nonprofit Group
and a member of the FundRaising Success Editorial Advisory Board. Reach him at tharrison@russreid.com
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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