The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View, Part 2

McGregor advised fundraisers to continue to try new things and to always keep testing as well.

What the C-level needs from you
“What can development do differently or more of to help you out?” Harrison asked the panel.

Aloma offered these suggestions:

• Better coordination with all fundraising channels
• Stop fighting over credit issues — who gets credit for that donation (i.e., the Web team, direct mail, social media, etc.)
• Develop a master schedule
• Better system software where everyone can speak to each other in a more efficient way without duplication

“Everyone needs to come together and stop worrying about credit,” Aloma said. “Worry about what’s best for our donors and what’s best to fulfill our mission, not us.”