The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View, Part 2

An audience member interjected: “Doesn’t that come from the top, that fight for credit? Everyone wants to meet the numbers and get that credit. That’s how the top evaluates our work.”

“You’re right,” Aloma said. “We often have a bottom-line view. We have to make a concerted effort to change that, though it’s not always easy. There’s a saying that ‘culture eats innovation for lunch.’ This is the culture we’ve created. We have to find different criteria to judge our fundraisers.”