The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View, Part 2

“If you don’t separate it, the organization will kill it,” Harrison added. “Use different standards to evaluate it.”

Aloma then offered these suggestions:

• Have a committee to brainstorm every month — from those, Food For The Poor came up with and started a texting campaign with the Florida Marlins and is developing an iPhone app.
• Include a budget amount for innovation.
• "Keep fundraisers thinking because there are mines of diamonds in their brains," he said.

Check back next week for the third and final installment in this series.