The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View, Part 2

“And have patience, especially for the long term,” Aloma added. “We are in a culture of instant gratification, but patience is a virtue. Be good advocates to emphasize the importance of long-term goals. Do that through parenting, patience and information.”

McGregor went into more detail on Aloma’s suggestion of flooding the board with information. He said that at Greenpeace, the fundraising and finance teams work closely together and come to a common conclusion before going to the board so everyone has the same answers, same goals, same strategies to present the board. From there, they take the board into the details to make the best decisions for the organization.