The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View, Part 2

Further, Tandon offered this advice:

• Recognize expenditures, and talk the board's language.
• Demonstrate consistent improvement in long-term donor value.
• Show real numbers, consistent performance and help the board change the lens through which it looks.

Don’t skimp on acquisition
Harrison asked if anyone has had someone say, “We need to cut the acquisition budget,” and said that cutting acquisition “has a devastating impact."