The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View, Part 2

“Sometimes it’s pretty easy to acquire new donors; sometimes it’s incredibly difficult,” he added. “But you always have to do it and keep growing to survive. If you cut acquisition, it puts you in a death spiral.”

“I would probably say, ‘Shut up!’ to anyone who asked me to cut the acquisition budget,” Aloma deadpanned. “It’s very shortsighted thinking.