The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View, Part 2

“When times are tough, go against intuitive thinking and invest. Do stuff, try new things instead of cutting back acquisition. Dive into lapsed donors, guerrilla fundraising, social media — there are lots of things that don’t take lots of money. But don’t cut back on acquisition.”

Aloma also said to keep major donors engaged and treat them well — call them, write them, thank them, give them more information.