Getting to the Heart of the Donor
New research
supports the idea that organizations must diversify their
communications
channels and integrate their overall
fundraising strategies.
There's much debate underway regarding the effectiveness of traditional fundraising sources. We're hearing a lot about social media, the importance of websites, emerging technologies and the transitioning of direct mail to electronic media.
In response to the rising crescendo of uncertainty, the Heart of the Donor™ research took a comprehensive look at donor behavior. For the purposes of this article, we will look at how donors are giving.
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