Getting to the Heart of the Donor
New research
supports the idea that organizations must diversify their
communications
channels and integrate their overall
fundraising strategies.
We acknowledge the likelihood that, over time, online usage will continue to increase. However, the smartest strategy today is one that leverages the strongest fundraising tools at your disposal.
Breaking it down
The findings of the Heart of the Donor™ strongly support a multichannel approach. But, just being present in multiple channels does not address the whole challenge. Yes, we need to use appropriate channels, but those channels need to be in sync with each other rather than operating independently.
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