Getting to the Heart of the Donor

A third of all donors have given online in some form, including 44 percent of donors who use the Internet. Three out of 10 have given through work; 26 percent have given through presentations at their places of worship. Almost one out of four donors has given through receiving a phone call from an organization, and 18 percent have given through a television or radio advertisement or program. Fifteen percent are using automatic withdrawal, 14 percent have given through a gift catalog and 8 percent have given by text message.