Getting to the Heart of the Donor
New research
supports the idea that organizations must diversify their
communications
channels and integrate their overall
fundraising strategies.
2. Most importantly, fundraisers must continue to use the strongest tools at their disposal for maximizing revenue.
In today's marketplace, channel diversification is key, and the integration of traditional and new methods of giving is essential.
Age-related behavior
Now, let's look at mail versus online through the lens of age.
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