I Am Awesome. You Are Awesome.

• Eliminate the phrase "moves management" from our lexicon. Donors are not pieces on a chess board. Instead we ought to think about ways we can increase engagement in our work and our mission.
• We need to constantly imagine that our favorite and most generous donor is on our shoulder. Watching us. All the time. Our behavior shouldn't change because a donor or a reporter walks in the room. We must strive to operate with the highest degree of integrity always.
• We must stop talking about the money we have raised as benchmarks of success. Instead let's talk about the programs we have helped to fund — the new nature reserve, the children that have been fed.

This list is just a beginning. I hope you will add to it with your comments. Let's start a movement of change. Let's help the world see what an honorable, 
important and valuable profession fundraising is to the fabric of society. FS