Web Exclusive: How to Survive Donor Complaints

Complaint: Wasting money
Positive touch: Every dollar we spend on our mailings results in several dollars coming back. We watch this very closely, and we’ve been able to keep our expenses low in comparison to the amount of money people give us. If we’re sending too much to you, then that’s a waste, and we don’t want to do it. Would you like us to reduce the amount of mail we send you?