Cover Story: Fundraising 101 — Special Campaigns
The third installment in our year-long series on fundraising basics focuses on special campaigns. In this multifeature special report:
- Lawrence Henze talks about "10 Things You Need to Know About Reactivating Lapsed Donors";
- Thomas Mesaros and Cate Fox discuss "10 Things You Need to Know About Capital Campaigns";
- Scott Janney outlines "10 Things You Need to Know about Planned Giving"; and
- Heather Fignar explains "10 Things You Need to Know about Monthly Giving Campaigns."
About our contributors
Lawrence Henze is managing director at Target Analytics, a Blackbaud company.
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