Cover Story: Fundraising 101 — Special Campaigns
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Thomas Mesaros is president and CEO of The Alford Group.
Cate Fox is a consultant at The Alford Group.
Scott Janney is director of planned giving at Main Line Health.
Heather Fignar is managing partner at NPAdvisors.com
Our Fundraising 101 series began in January with a look at direct mail. In May, we tackled acquisition; and, finally, we look at e-philanthropy in October.
Related story: 10 Things You Need to Know About Creating a Monthly Giving Program
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Margaret Battistelli Gardner
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