Cover Story: Fundraising 101 — Special Campaigns

The third installment in our year-long series on fundraising basics focuses on special campaigns. In this multifeature special report:

• Lawrence Henze talks about "10 Things You Need to Know About Reactivating Lapsed Donors";
• Thomas Mesaros and Cate Fox discuss "10 Things You Need to Know About Capital Campaigns";
• Scott Janney outlines "10 Things You Need to Know about Planned Giving"; and
• Heather Fignar explains "10 Things You Need to Know about Monthly Giving Campaigns."

About our contributors
Lawrence Henze is managing director at Target Analytics, a Blackbaud company.

Thomas Mesaros is president and CEO of The Alford Group.

Cate Fox is a consultant at The Alford Group.

Scott Janney is director of planned giving at Main Line Health.

Heather Fignar is managing partner at NPAdvisors.com

Our Fundraising 101 series began in January with a look at direct mail. In May, we tackled acquisition; and, finally, we look at e-philanthropy in October.

Whether you’ll be reading as a fundraising newbie looking for some entry-level guidance or as a seasoned professional looking for a refresher course to smooth the waters in this tough economic climate, we hope you’ll find these special reports immensely helpful. If you have any specific questions you’d like to see answered in upcoming issues of FundRaising Success, please e-mail them to me at mbattistelli@napco.com.