Easier Said than Done: Fundraising in the Age of Cynicism

Better yet, go beyond just posting general financial information. Make it clear to donors how you intend to spend the money they send you. What's the cost breakdown of this offer? Why is it so cheap (or expensive)? How much goes to overhead? Pie charts make it easy.

The fact that you share the information is the ?important thing. Don't be discouraged if "nobody's reading it." For many donors, probably most, its availability is more important than what it actually says.