Easier Said than Done: Fundraising in the Age of Cynicism

Ignore your lawyers
If you must have disclaimers, write them in plain English, not in the obfuscatory jargon of lawyers. Legal-speak is inherently hostile and feels untrustworthy. Don't cover your butt at the cost of coming across as evil.

The battle for a donor's trust isn't over once you have a gift in your hand. It continues as long as the relationship does. So make sure you keep doing all the above things, plus handle those who give with complete respect.