Easier Said than Done: Fundraising in the Age of Cynicism
Here's what you can do to win donors' hearts in today's tough climate.
Do receipts right
A good receipt is about the same topic as the message that motivated the gift. Typical nonprofit receipts are generic and don't connect to the gift. Getting a receipt like that is like talking to someone with multiple personalities.
A receipt should use the same language, with the same level of emotion and urgency, that motivated the response. That makes it clear the need was, indeed, real, and it reinforces the donor's decision to give.
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