Easier Said than Done: Fundraising in the Age of Cynicism
Here's what you can do to win donors' hearts in today's tough climate.
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Jeff Brooks
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And while you're making those receipts relevant, send them out quickly. Nothing says "sloppy, disengaged, possibly fraudulent organization" like a receipt that takes weeks to arrive. If you don't have your receipting down to 24-hour turnaround, you aren't where you need to be.
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You do have a newsletter, don't you? It's the one type of communication donors actually want from you.
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Jeff Brooks
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