Easier Said than Done: Fundraising in the Age of Cynicism
Here's what you can do to win donors' hearts in today's tough climate.
A good newsletter is about donors and the impact of their giving. Secondary content can be about other opportunities to get involved. Don't send a newsletter that's about how efficient, cutting-edge, famous and cool you are. None of that matters. The donor is the story.
A newsletter isn't the only way to report back. Consider special progress reports about ongoing projects they support. Surprise donors with information about their impact. Lavish them with thanks and updates.
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