Easier Said than Done: Fundraising in the Age of Cynicism
Here's what you can do to win donors' hearts in today's tough climate.
These things give evidence that your work is real, that the donor hasn't been tricked. They show her that her support matters and is appreciated.
That's how you fight cynicism. You'll know it's working when you see better donor retention, more upgrading and great word-of-mouth in the marketplace.
Jeff Brooks ?is creative director at TrueSense Marketing (truesense.com) and keeper of the Future Fundraising Now blog (futurefundraising?now.com). Reach him at ?jeff.brooks@truesense.com
Related Content
Comments
