Easier Said than Done: Fundraising in the Age of Cynicism

Think about that: These folks weren't habitual criminals or bomb-tossing nihilists. They were ordinary people with strong charitable impulses. And they assumed that the well-reputed organization they were sending checks to was connecting them to "composite" children or making them share their children with many others — either of which directly contradicted what the organization claimed about the one sponsor/one child relationship. In other words, they assumed the organization was lying to them. They were surprised, even amazed, when they saw proof that the organization was being truthful.