Easier Said than Done: Fundraising in the Age of Cynicism

Ask like you mean it
Too many fundraising offers are vague. They do little more than wave a brand in people's faces and hope that motivates them to give. That old, snake-oil marketing assumption plays right into cynicism. It inadvertently says, "We don't really need your money for anything ?specific. It just goes in a giant pot, and we'll use it to ?pay our princely executive salaries. Unless we use it ?frivolously or fraudulently."