Easier Said than Done: Fundraising in the Age of Cynicism

Instead, treat donors as partners. Or investors. Tell them about specific dollar amounts that will accomplish specific goals. That shows donors you need their dollars to accomplish specific things.

I realize that means you're raising restricted funds, something many nonprofits are terrified of doing. It might be time to count the cost of this old-marketing practice. In a cynical marketplace, it might be more than you can afford.