Easier Said than Done: Fundraising in the Age of Cynicism

Give donors choices
Specificity is good. And more specificity is better. Letting donors direct their giving sends a clear signal that what they're doing is real.

Have credentials and show them
Make sure you qualify for credentials from watchdogs like the Better Business Bureau, Charity Navigator, Evangelical Council for Financial Accountability, or other local or niche groups. Then make their logos visible. It doesn't matter what you or I might think of the usefulness or completeness of such ratings. Donors look for these things, so bite the bullet and put them ?out there.