Easier Said than Done: Fundraising in the Age of Cynicism

It's becoming the same with charity. Donors will look for social proof that it is what it says it is. Give donors a voice in your fundraising. This is easiest to do online, but even in noninteractive media, you can have donors talking, sharing their good experiences and why they give.

Be open about your finances and governance
Freely sharing information says a lot to donors about your trustworthiness. Make it easy for them to see your financial statement, annual report and IRS 990 forms. Post them, and publicize where they can be found.