A Most Necessary Indulgence

Here, they share their insights about reaching potential donors to arts organizations and about why such funding is relevant in a world that seemingly has gone mad.

FundRaising Success: Who’s your target demographic as far as fundraising? What other demographic groups do you reach out to?
Ana Papakhian: Our target demographic is our audience, but some donors don’t attend. They like to support educational and outreach programs, etc. We reach out to thousands of people in the area each year through direct mail, e-mail, telefunding, etc.